FTC Consumer Response Center 1-877-382-4357
About Us
R.O.S.E. seeks to create change by providing awareness of financial scams that typically target the older adult population. We have seen a drastic increase in the amount of reported financial losses and our goal is to not only reduce the amount of financial losses but also reduce the number of victims.
To learn more how R.O.S.E. can help, click here.
Brian Watson
Community Outreach Specialist
Brian Watson
Brian spent 28 years in federal law enforcement investigating financial crimes as a Special Agent with IRS Criminal Investigation. He retired from government service in 2023 and is now a Community Outreach Specialist for R.O.S.E. Brian partners with the media, law enforcement, and others to warn the public about financial scams. Since joining R.O.S.E., he has done over 70 fraud prevention presentations and 40 TV, radio, and podcast interviews.
Brian graduated from the University of California at Los Angeles with a bachelor's degree in business/economics and is a licensed (although currently inactive) Certified Public Accountant in California. He also teaches a course at the University of Arizona titled White Collar Crime.
Board of Directors
Joyce Petrowski
Board President
Joyce Petrowski
Joyce started her professional career in the public accounting sector as an accountant and tax preparer. As an avid volunteer and philanthropist, she changed her focus to the nonprofit sector and co-founded a nonprofit in 2014 after seeing an unmet need in Phoenix, AZ. Since leaving that nonprofit in early 2021, she saw a need to educate people, especially the senior population, about the financial scams and help them to not become a victim of these scams.
Eamonn Ahearne
Board Member
Eamonn Ahearne
Eamonn has worked in the high technology industry across the world for over 37 years, having graduated from the University Limerick with a Bachelor of Engineering and subsequently earning an MBA from Cranfield University in the UK. He has always been an active committee and board member, serving time as chair of the school advisory and finance boards at St. John Bosco school, Dads Club president at Brophy College Preparatory and chairing the master planning and church building committees at his local parish. His latest volunteering effort was to co-chair (along with his wife Karen) the St. Benedict parish capital campaign, securing over $3M in pledges towards a new church building which broke ground in November 2021.
Tom Plachecki
Board Member
Tom Plachecki
Tom is the Cyber Security Business Director for a major Defense Contractor. Tom has more than 30 years experience in cyber security, information security and encryption systems and software. He is responsible for development of dozens of solutions for national security and commercial uses, both domestically and internationally. Tom serves on the advisory board to a national identity theft protection company and previously served as a board member for a non-profit ballet company.
Rob Guthrie
Board Member
Rob Guthrie
Rob has worked in Healthcare Finance and Technology for more than 30 years in various capacities, including consulting, product management, enterprise sales and leadership. He is currently a Vice President of National Health System sales for Waystar, an industry-leading healthcare revenue cycle and payments software company. Rob has his Bachelor of Science from the University of Connecticut and his Master of Mass Communication from Arizona’s State University’s Walter Cronkite School.
Rob has been an active participant in non-profit and charitable organizations throughout his career. He most recently served as a Board and Executive Committee Member of Ryan House, who offers world-class palliative and respite care to all Arizona children and their families as they navigate life-limiting or end-of-life journeys.
Cindy Creed
Board Member
Cindy Creed
I have been a CPA for 40 years and have been a partner in a CPA firm since 1996. We are a small, full-service firm that specializes in Trusts and Estates. I have been very protective of my elderly clients to ensure they are not taken advantage of. Today, my father is currently residing in a dementia facility and I am going thru this process with him and my mother, which has made me even more acutely aware of the needs of this growing generation.
I have served on various non-profit boards in the valley over the past 30 years, including serving as President of the Corporate Board of the Boys and Girls Club of The East Valley. Currently I am serving as Treasurer of the Board for Veteran Tickets Foundation, an organization that provides donated tickets to our military personnel and first responders, including nurses.
Personally, I grew up in Mesa and graduated from ASU with a degree in accounting. While my husband served in the Air Force, we had two children and lived in both Michigan and Kansas. Since moving back to Mesa in 1992. I have watched my children grow and I am now the proud grandmother to their four children. I enjoy riding my motorcycle, walking, reading, cooking and traveling. I am also currently learning how to play pickleball.
John Penman
Board Member
John Penman
John is a multi-generational Arizona native who grew up in Tempe and now lives in Chandler with his wife, three kids, and three dogs. John has over 30 years working in the technology sector and is currently a Client Success Director for a multi-national solutions integrator. Having parents and an in-law who have been targets of fraud John knows the impact, not only on the target but those around them. John is honored to have the opportunity to work with R.O.S.E. to fight fraud and protect the vulnerable.
Eric Briggs
Board Member
Eric Briggs
Eric Briggs, Co -Founder/CMO of Loving Labor Coffee Co. and a gourmet meats company, is looking to reshape fundraising by tapping into the power of barter trade exchanges, along with joint ventures/strategic alliances to create substantial philanthropic opportunities.
As a former sales executive In the sports nutrition realm, he introduced a concept - the "beyond the empty-bottle guarantee," while also adeptly navigating industry shifts.
His Tucson CAR-CON 2015 concept merged Comic-con enthusiasm with a professionally judged car show, creating a celebrity car and celebrity cosplayer environment while supporting 3 local charities.
His past volunteer work includes board membership with a New Mexico branch of ALS Society as well as MAMA (Mothers Against Methamphetamine Abuse).
Erin Elliott
Board Member
Erin Elliott
Erin has spent the last decade at Parchment LLC, helping to build and secure the world's largest academic credential management platform and network. Erin has served in a variety of roles, including leading Sales Engineering, Customer Training, and Salesforce Operations, but most recently as the Head of Information Security leading all Parchment’s Audit and Compliance requirements, Policies and Procedures development, Privacy Operations, and Security Engineering initiatives.
Erin is a proud Sun Devil, attending Arizona State University for undergrad, as well as holds an MBA from Walden University. Erin is a Arizona native, lives in Phoenix with his Wife and three children and keeps busy when not working, volunteering at school activities, coaching his childrens’ youth sports teams, and spending time outside as a family.
Advisory Committee
Bill Sallurday
Advisory Committee
Bill Sallurday
Bill’s career includes over 40 years of experience in Sales, Marketing & Business Development in technology companies, including 16 years with IBM. Since 2013, Bill has been focused on helping businesses and individuals in the fight against fraud. representing companies such as Experian, 41st Parameter, and Feedzai.
Bill is a guest lecturer at Penn State University and the University of Arizona on the topic of Fraud and Cybercrime and has been an active participant in non-profit and charitable organizations throughout his career.
Terry Finnegan
Advisory Committee
Terry Finnegan
Terry’s career has spanned over 40 years beginning as a Mechanical Engineer with General Electric. After moving to Arizona in 2007, Terry increased her focus on elderly issues. As a former Financial Advisor, she saw the importance of education and building awareness with the aging population. Terry continues this effort with her clients and the community as she assists clients with mortgage financing. Terry is a Certified Reverse Mortgage Advisor with AP Mortgage in Scottsdale, Arizona. She is proud mother of two grown daughters and one wonderful granddaughter. In her spare time, Terry enjoys hiking, photography, baking and playing bridge.
Leighton Tyau
Advisory Committee
Leighton Tyau
I’m passionate about personal finance, tax minimization, and avoiding unintended consequences (good planning). I’ve been a lifelong entrepreneur, always owning one business or another since I was a teen. I was born and raised in Hawaii and went to Oregon for college. In 2006, after receiving my bachelors in the field of economics, I moved to Arizona.
After graduating law school in 2011, I started my law career in family law and an ecommerce business at the same time. As the business grew, I transitioned to small business law taking on business clients while running a successful company.
I started Copper State Estate Planning because of my passion for personal finance and the pursuit of the American Dream. Combining those two passions with my expertise in tax law, I decided that estate planning was my calling. As such, I decided to transition myself to helping families protect and pass on their wealth.
When I’m not drafting wills and trusts or advising clients, I’m usually taking care of my daughter, walking my dog, or having a beer with friends.
Paige Hanson
Advisory Committee
Paige Hanson
Co-Founder + Head of Communications & Partnerships at SecureLabs Cyber Safety Expert
Paige Hanson is a renowned authority in consumer and digital safety with over 15 years of experience in identity management. As a co-founder and Head of Communications and Partnership at SecureLabs, Paige has dedicated her career to protecting consumers and businesses from identity theft and cyber threats. She is a Certified Identity Theft Risk Management Specialist and holds a certificate in Identity Leadership from the University of Texas at Austin's Center for Identity.
Her dedication to public safety has led her to design a national identity theft training program for law enforcement, in collaboration with FBI-LEEDA. This program has been taught in all 50 states, reaching over 17,000 law enforcement officials from over 6,000 agencies.
In addition, Paige has served as a liaison for the National Organization for Victim Assistance (NOVA), where she played an instrumental role in training over 3,000 victim advocates and military personnel.
Paige is a frequent speaker at nationwide events, raising awareness about identity theft and related issues. Her expertise has been featured in numerous media outlets, solidifying her reputation as a leading voice in the field of digital safety. On a personal note, Paige resides in Arizona with her husband, daughter, and their boxer dog, Tyson. And for the record, Tyson's name is not her password. :)
Dr. Martina Dove
Advisory Committee
Dr. Martina Dove
Martina is a researcher with a fervent passion for fraud prevention, with specific expertise in areas of persuasion, judgments, scam techniques and individual vulnerabilities connected to fraud victimization. Her PhD research focused on talking to fraud victims to identify individual characteristics that make people susceptible to fraud, as well as exploring and analyzing scam and persuasion techniques used by fraudsters. Martina is especially passionate about destigmatizing fraud victimization and fighting fraud by teaching people how to spot scammers’ cunning techniques. She is a frequent speaker on the topic of social engineering and has recently published a book on this topic.
Brian Brotschi
Advisory Committee
Brian Brotschi
Brian’s career spans ~40 years with a focus on cybersecurity for the past 25 years. Brian is currently a Security Technology Specialist with Microsoft Corporation, where he is responsible for enhancing the security of various well known private sector organizations.
His career started as a satellite earth station engineer, implementing & operating network services for Telesat Canada’s nationwide private & public sector customers. In the early 1990’s, he moved to a company (Navtel) which manufactured communication test equipment, his role in global technical marketing position was instrumental in bringing to market various products, which aided in development & operation of various technologies which are foundational to today’s Internet. He then held various roles in Sales, Technical Sales, Consulting Services Delivery, Educational Services Development, Services Product Management, and Consulting Services Enablement, with various privately held (aka startups) and large security software vendors (e.g. Symantec Corporation) as a people and thought leader.
During his career, he has always strived to contribute to the local and global community by way of involvement in professional services organization (ISC^2, ISSA, ISACA, iapp, AZ InfraGard), including career coaching, and mentoring. With a growth mindset, and desire to learn – teach – learn, he is looking forwards to supporting the execution of the R.O.S.E. mission.